Cloverfield’s Complicated Viral Marketing Campaign & ARG Explained

Cloverfield is remembered for one of the most immersive viral marketing campaigns ever, utilizing an alternate reality game (ARG) that spanned websites, merchandise, and hidden messages to engage fans before its release. The campaign introduced mystery elements like Tagruato Corp, a deep-sea drilling company, and created a thrilling, multi-layered experience that captivated audiences and added depth to the monster film’s world.

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Video by: Michael Keen & Jose Morfin

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