How Movie Studios Convince Us To Watch Movies | Behind The Screen Podcast

Movie Studios Who Had The Most Inventive Marketing Stunts.
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On today's episode, we are going to look at one of the most important parts of a films release: The marketing! Often times, studios will create a marketing stunt to build up buzz around the film. It can be as lazy as parading a character from the film on countless late night talk shows, or as complex and interesting as a multi-month alternate reality game. It's up to us to decide whether or not these marketing stunts are affective, whether they were a waste of everyone's time, and what we think could have been good marketing stunts for upcoming movies.

A lot of people might not know this, but the budget for a films promotion can sometimes be as much as the film cost to produce. We've all been bombarded before with advertisements on bus shelters and jumbo trons, but we don't really remember these films. Instead, we remember the films that took their marketing budget, and decided to do something new or unique with it. We're going to take a look at some of these films, and see which stunts were worth paying attention to, which you could skip, and some we think could work for upcoming films.